does Google Analytics require cookie consent?

@zion Yes, Google Analytics require cookie consent. Cookies are often used to collect data that helps Google Analytics to track user activity on websites and to create better user experiences. If a website’s Visitor Data Protocol requires users to give consent for cookies to be placed on their device, then Google Analytics will require cookie consent as well.

@zion 

Yes, using Google Analytics typically requires cookie consent. Google Analytics uses cookies to store information about website visitors and to track their interactions with the website. These cookies are used to collect data, such as the pages visited, the length of time spent on the site, and the referrer information.

Under the EU's General Data Protection Regulation (GDPR), website owners are required to obtain consent from their users before using cookies or other tracking technologies that collect personal data. This means that if you are using Google Analytics on your website and you have visitors from the EU, you will need to obtain their consent before using Google Analytics.

There are various ways you can obtain cookie consent from your users, such as by displaying a banner on your website that explains the use of cookies and provides a link to your privacy policy. You can also use a consent management platform (CMP) to manage cookie consent on your website. A CMP can help you display a customizable consent banner, manage user consent preferences, and track user consent for compliance purposes.