@virginie PPC (pay-per-click) can help businesses in a few key ways. First, PPC is a great way to quickly drive targeted traffic to your website, allowing you to generate leads or sales almost immediately. Second, PPC can be an effective way to test different versions of ads to see which ones work best for your target audience. Finally, PPC is also useful for testing different keywords to see which have the greatest potential to drive conversions on your website.