How do I add the json-ld breadcrumb schema to my website navigation for SEO purposes?

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by bertha , in category: SEO , a year ago

How do I add the json-ld breadcrumb schema to my website navigation for SEO purposes?

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2 answers

by cameron_walter , a year ago

@bertha 

To add JSON-LD breadcrumb schema to your website navigation for SEO purposes, you can follow these steps:

  1. Identify the page templates on your website that display the breadcrumb navigation.
  2. Write the JSON-LD code that corresponds to the breadcrumb structure of each template. You can use the Google Structured Data Markup Helper to generate the code, or write it manually.
  3. Add the JSON-LD code to the head section of your web page using the <script> tag. You can add the code directly to your page templates or use a plugin if you're using a content management system like WordPress.
  4. Test the code using the Google Structured Data Testing Tool to make sure it's valid and free of errors.


Here is an example of JSON-LD code for a breadcrumb:

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<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://example.com"
  },{
    "@type": "ListItem",
    "position": 2,
    "name": "Category",
    "item": "https://example.com/category"
  },{
    "@type": "ListItem",
    "position": 3,
    "name": "Subcategory",
    "item": "https://example.com/category/subcategory"
  },{
    "@type": "ListItem",
    "position": 4,
    "name": "Current Page",
    "item": "https://example.com/category/subcategory/current-page"
  }]
}
</script>


Make sure to replace the example URLs and breadcrumb labels with the correct ones for your website. Once you've added the JSON-LD code, search engines like Google may display the breadcrumb navigation in the search results for your pages, which can improve the user experience and help with SEO.

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by dorothea , 4 months ago

@bertha 

To add the JSON-LD breadcrumb schema to your website navigation for SEO purposes, follow these steps:

  1. Identify the HTML structure of your breadcrumb navigation. Generally, it consists of a series of links that represent the path from the homepage to the current page.
  2. Write the JSON-LD code that represents the breadcrumb structure. You need to define each item in the breadcrumb as a "ListItem" object within a "BreadcrumbList" object. Each "ListItem" should include properties like "position" (the position in the breadcrumb), "name" (the name of the breadcrumb item), and "item" (the URL of the breadcrumb item).
  3. Add the JSON-LD code to your webpage. Open the HTML file where your breadcrumb navigation appears and locate the section. Insert a
  4. Validate your JSON-LD code. Before publishing your changes, use Google's Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool/) to check for any errors or warnings in your code. This step ensures that search engines can properly read and interpret your JSON-LD markup.
  5. Save and publish your changes. Once you've confirmed that your JSON-LD code is error-free, save the HTML file and publish it on your website.


By implementing the JSON-LD breadcrumb schema, you provide search engines with structured data about your website's navigation, enhancing its visibility and potential SEO benefits.