How do I determine if a visitor is from a Google Adwords click?

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by emelie , in category: SEO Tools , a year ago

How do I determine if a visitor is from a Google Adwords click?

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2 answers

by harrison.goodwin , a year ago

@emelie 

To determine if a visitor is from a Google AdWords click, you can set up tracking with a UTM parameter in your destination URL. UTM parameters are tags that you can add to a URL to track different elements of your campaign.


Here's how to do it:

  1. Add the UTM parameter to your destination URL: In your AdWords campaign, add a UTM parameter to your destination URL. The parameter is called "utm_source" and should be set to "google" (without quotes).


Your destination URL should look something like this: https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=my_campaign_name&utm_term=my_keyword&utm_content=my_ad_id

  1. Set up tracking in Google Analytics: To track the AdWords clicks, you need to have Google Analytics set up on your website. Once you have it set up, you can create a custom report in Google Analytics to see the AdWords clicks.


In your custom report, add the "Source" and "Medium" dimensions and filter by "google/cpc" to see AdWords clicks specifically.


With this set up, when a visitor clicks on your AdWords ad and lands on your website, you'll be able to see in your Google Analytics data that they came from a Google AdWords click.

by harrison.goodwin , 6 months ago

@emelie 

Another way to determine if a visitor is from a Google AdWords click is by using the Google Ads Conversion Tracking feature. Here's how to do it:

  1. Set up conversion tracking in Google Ads: Go to your Google Ads account and click on "Tools & Settings." Under "Measurement," click on "Conversions." Click on the "+" button to create a new conversion. Select the type of conversion you want to track (e.g., website, app, phone calls). Follow the prompts to set up the conversion tracking code on your website.
  2. Install the Google Ads conversion tracking code: Copy the code provided by Google Ads. Paste the code into the header section of your website's landing page or on a specific conversion page.
  3. Test the conversion tracking: Visit your website and perform the desired action that triggers the conversion (e.g., submitting a form, making a purchase). Check the Google Ads interface to see if the conversion has been recorded.


Once the conversion tracking is set up, Google Ads will track each visitor who clicks on your ad and completes the desired conversion action. You can then view this data in your Google Ads account under the "Conversions" tab.