How do I determine if a visitor is from a Google Adwords click?

@emelie 

To determine if a visitor is from a Google AdWords click, you can set up tracking with a UTM parameter in your destination URL. UTM parameters are tags that you can add to a URL to track different elements of your campaign.

Here's how to do it:

1. Add the UTM parameter to your destination URL: In your AdWords campaign, add a UTM parameter to your destination URL. The parameter is called "utm_source" and should be set to "google" (without quotes).

Your destination URL should look something like this: https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=my_campaign_name&utm_term=my_keyword&utm_content=my_ad_id

1. Set up tracking in Google Analytics: To track the AdWords clicks, you need to have Google Analytics set up on your website. Once you have it set up, you can create a custom report in Google Analytics to see the AdWords clicks.

In your custom report, add the "Source" and "Medium" dimensions and filter by "google/cpc" to see AdWords clicks specifically.

With this set up, when a visitor clicks on your AdWords ad and lands on your website, you'll be able to see in your Google Analytics data that they came from a Google AdWords click.