How do you do SEO on YouTube?

Using YouTube's SEO, if utilized properly, can increase a wider net of audiences. The first step to using the YouTube SEO is to focus on word choice and analyzing keywords. Keywords are important because they increase your organic traffic and can be used to boost views.

Keywords may include: Video titles, description, tags, etc.

The YouTube SEO process begins with listing many relevant keywords coinciding with high search volumes. You can generate those keywords either manually or automatically. To manually generate keywords, start producing a list of keywords that relevant to your channel’s theme. You can also find out the most used keywords by utilizing the YouTube Search Suggestions and typing in a keyword into the search engine to produce the most popular videos associated with the word.

To automatically generate keywords, you would need to use a third-party tools and/or apps. These allow you to produce the highest-grossing keywords. Up-to-date keyword tools can help track the volume of your keywords and give you ‘question’ options. Question options can use suggested keywords and manipulate the system to provide the most asked question around the topic. Although tempting, it's a terrible idea to put too many keywords for you video. YouTube decreases the video’s exposure when keyword stuffing. Narrowing down a list using a few main keywords is the best route. Once found, you must utilize your keywords by putting them in the obvious places, such as : title, description, etc. Be creative get ahead of competition.

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In addition to keyword optimization, there are a few other important aspects to consider for SEO on YouTube:

1. Create high-quality and engaging content: YouTube values quality content that keeps viewers engaged. Ensure that your videos are well-produced, informative, and interesting to encourage longer watch times and higher engagement metrics.
2. Optimize video titles and descriptions: Use your target keywords in the title and description of your video. Make sure the title accurately reflects the content of the video and is enticing to viewers. The description should provide a brief summary of the video, include relevant keywords, and links to your website or related content.
3. Utilize tags: Tags help YouTube understand the context and theme of your video. Use specific and relevant tags that describe your content accurately. You can include variations of your primary keyword as well.
4. Create eye-catching thumbnails: Thumbnails play a significant role in attracting viewers to click on your video. Use compelling and high-quality thumbnail images that accurately represent the content and entice viewers to click.
5. Encourage engagement: YouTube values engagement metrics, such as likes, comments, and shares. Encourage viewers to engage with your video by asking them to like, comment, share, or subscribe at the end of your video or in the description.
6. Promote your videos: Share your videos on other social media platforms and embed them on your website or blog to drive more views and increase exposure. The more visibility your video receives, the better chance it has to rank higher in search results.
7. Engage with the YouTube community: Respond to comments on your videos and interact with your viewers. Engagement signals to YouTube that your content is valuable and can help improve your search ranking.
8. Analyze and optimize: Use YouTube analytics to monitor the performance of your videos. Pay attention to metrics like watch time, audience retention, and traffic sources to understand what is working well and make improvements accordingly.

Remember, SEO on YouTube is an ongoing process, and it takes time and effort to see results. Continuously analyze and refine your strategies to improve your video's visibility and reach a wider audience.