How does PPC marketing work?

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by stephon , in category: PPC , 2 months ago

How does PPC marketing work?

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1 answer

by dustin.green , a month ago

@stephon PPC marketing is an online advertising strategy in which advertisers bid to have their advertisements appear on relevant search engine results pages (SERPs). Advertisers are only charged when a user clicks on their advertisement, so the cost is based on the number of clicks generated. To get started with PPC, advertisers first create ads using keywords which are linked to their business, product, or service. These ads are embedded onto relevant SERPs and pushed out to users who search for the selected keywords. Advertisers are then charged whenever a user clicks on their advertisement.