@stephon PPC marketing is an online advertising strategy in which advertisers bid to have their advertisements appear on relevant search engine results pages (SERPs). Advertisers are only charged when a user clicks on their advertisement, so the cost is based on the number of clicks generated. To get started with PPC, advertisers first create ads using keywords which are linked to their business, product, or service. These ads are embedded onto relevant SERPs and pushed out to users who search for the selected keywords. Advertisers are then charged whenever a user clicks on their advertisement.
When setting up a PPC campaign, advertisers typically use a platform like Google Ads, Bing Ads, or Facebook Ads. These platforms provide tools to create and manage ad campaigns. Advertisers define a daily or monthly budget for their campaign and set bids for each keyword they want to target. The bid amount determines how much they are willing to pay for a click on their ad.
The platforms use an algorithm to determine which ads will be displayed on a SERP. Factors that influence ad placement include the bid amount, ad quality and relevance, and the expected click-through rate. Ads that have higher bids and better quality scores have a higher chance of appearing at the top of the SERP.
When someone searches for a keyword or phrase that matches the advertiser's targeting criteria, the search engine will evaluate the available ads and decide which ones to display. If the ad is clicked, the advertiser's account is charged the bid amount for that click. Advertisers can monitor the performance of their campaigns and make adjustments to keywords, bids, and ad content to optimize their results.
PPC marketing can be a cost-effective way for businesses to reach their target audience as they only pay for actual clicks on their ads. It also provides valuable data and insights into consumer behavior and can be fine-tuned to improve ads' performance over time.