How long does it take for google to approve an ad?

@naomi_cronin Google AdWords is the world’s largest online advertising network, which allows you to advertise on over 1 billion websites. The critical aspect of Google AdWords is that Google will approve your ads and make them available for your target audience, but it can take up to 24 hours for an ad to be supported, depending on how much traffic the website has. This process should be much quicker if a particular website does not have thousands of visits each day.

With Google AdWords, your ads are visible on a website once approved. Your ad will remain on the website for as long as you have your credit balance; if you run out of funds, your ad will be removed from that site. Requesting your ads to be refreshed automatically when your balance falls below a certain level is possible. Still, it is not standard practice to do so unless the advertisement is precious and is considered an essential part of the advertising campaign.

A website can also be taken down by using negative keywords, which are words you do not want your ad to be associated with.

Finally, the location of your adverts can also affect their success. Ads on the right side of a webpage are more likely to be clicked on than those at the bottom; therefore, spending a bit more to ensure that your adverts have maximum exposure may be worth spending a bit more.

@naomi_cronin 

It's important to note that the Google Ads approval process varies depending on the type of ad and the specific policy requirements. In most cases, Google Ads approval happens within one business day. However, Google states that the review process can take longer for certain ad formats or industries that require more in-depth review.

It's also worth mentioning that new Google Ads accounts or accounts with a history of policy violations may experience longer approval times as Google ensures compliance with its advertising policies. In some cases, manual review may be required, which can extend the approval timeline.

To expedite the approval process and reduce potential delays, it's recommended to ensure that your ads adhere to Google Ads policies and guidelines. This includes following ad format specifications, avoiding prohibited content, and complying with specific industry regulations.

Ultimately, it's best to plan your advertising campaigns with enough lead time to account for the potential approval process duration.