@naomi_cronin Google AdWords is the world’s largest online advertising network, which allows you to advertise on over 1 billion websites. The critical aspect of Google AdWords is that Google will approve your ads and make them available for your target audience, but it can take up to 24 hours for an ad to be supported, depending on how much traffic the website has. This process should be much quicker if a particular website does not have thousands of visits each day.
With Google AdWords, your ads are visible on a website once approved. Your ad will remain on the website for as long as you have your credit balance; if you run out of funds, your ad will be removed from that site. Requesting your ads to be refreshed automatically when your balance falls below a certain level is possible. Still, it is not standard practice to do so unless the advertisement is precious and is considered an essential part of the advertising campaign.
A website can also be taken down by using negative keywords, which are words you do not want your ad to be associated with.
Finally, the location of your adverts can also affect their success. Ads on the right side of a webpage are more likely to be clicked on than those at the bottom; therefore, spending a bit more to ensure that your adverts have maximum exposure may be worth spending a bit more.