How many keywords should I use in my Google ads?

@terrence The number of keywords you should use in your Google ads will depend on the size of your business and the goals of your campaign. It's generally recommended to start with between five and 20 keywords, and then continue to optimize and refine your keyword list as you learn more about your target audience and the performance of your ads.

@terrence 

The number of keywords you should use in your Google Ads campaign depends on the specific goals of your campaign and the nature of your business. Some general guidelines to consider when determining the number of keywords to use in your campaign are:

1. Use a mix of broad and specific keywords: Broad keywords are more general and can attract a larger number of clicks, but they may also be less targeted and result in lower conversion rates. Specific keywords, on the other hand, are more targeted and can help you attract more qualified traffic, but they may also result in fewer clicks.
2. Use long-tail keywords: Long-tail keywords are more specific and usually have lower search volume than shorter, more general keywords. They can be a good way to attract targeted traffic and can also help you rank for more specific searches.
3. Use negative keywords: Negative keywords allow you to exclude certain terms from your campaigns so that your ads don't show up for irrelevant searches. This can help you save money by avoiding irrelevant clicks and can also improve the relevance and quality of your traffic.
4. Monitor and optimize your keywords: It's important to regularly review and optimize your keywords to ensure that they are still relevant and effective. You can use tools like the Google Ads Keyword Planner to help you identify new keywords to add to your campaigns and to get an idea of the search volume and competition for different keywords.

Overall, the number of keywords you should use in your Google Ads campaign will depend on the specific goals of your campaign and the nature of your business. It's important to strike a balance between using a sufficient number of keywords to attract targeted traffic and avoiding using too many keywords that could dilute the focus of your campaign.