The rate for website content writing in India can vary depending on various factors such as your experience, writing skills, the complexity of the content, and the industry you are writing for. Generally, freelance website content writers in India charge between INR 1 to 3 per word. However, some experienced writers may charge higher rates ranging from INR 5 to 10 per word. Additionally, you can also consider charging on an hourly or a project basis. It is important to assess your skills, experience, and market demand while setting your rate.