To show images from your website in Google search results, you need to optimize your images and take advantage of structured data. Here are the steps to follow:
- Image optimization: Make sure your images are in the appropriate format (JPEG, PNG, etc.) and the correct size for web. Compress the images without compromising the quality to reduce their file size and load time.
- Use descriptive filenames: Give your images relevant and descriptive filenames that include relevant keywords. For example, instead of "IMG12345.jpg," use "red-running-shoes.jpg."
- Alt text: Add descriptive alt text to all your images. Alt text helps search engines understand what the image is about. Make sure to include relevant keywords while keeping the text concise and accurate.
- Schema markup: Implement structured data for images using schema markup. Schema markup helps search engines understand the content of a webpage better. There are specific schemas for images, such as Schema.org's "ImageObject" or "Product" schemas. Provide the necessary details like image URL, title, description, and caption in the schema markup.
- XML sitemaps: Include the images in your XML sitemap. The XML sitemap helps search engines discover and index different elements of your website, including images.
- Image previews: Use responsive design techniques to ensure your website is mobile-friendly. Additionally, make use of the appropriate Open Graph tags and Twitter Card markup to enable image previews when your website is shared on social media platforms.
Remember that Google chooses which images to show in its search results based on various factors such as relevance, image optimization, and user behavior. By optimizing your images and implementing structured data, you increase the chances of your images appearing in Google search results.