How to create SEO-friendly URLs in Webflow?

@priscilla.langworth 

Creating SEO-friendly URLs in Webflow involves a few straightforward steps designed to enhance your site's search engine optimization and make your URLs more user-friendly. Here’s how you can create SEO-friendly URLs in Webflow:

1. Use Meaningful Keywords: Ensure that each URL contains keywords relevant to the page content. This helps search engines understand the topic of the page. For example, a product page URL should include the product name.
2. Keep URLs Short and Descriptive: Use concise and descriptive URLs to make them easier to read and remember. This can improve click-through rates and user experience. Avoid unnecessary words and stop words (e.g., "and," "or," "the").
3. Utilize Hyphens to Separate Words: Always use hyphens (-) to separate words in a URL. Hyphens are treated as spaces by search engines, making the URL more readable. Avoid using underscores (_), as they are not as SEO-friendly.
4. Create a Logical Structure: Organize your URLs to reflect your website’s structure and hierarchy. Nested paths should clearly show where a page sits within the site's content structure. For example, a blog post might be structured as site.com/blog/post-title.
5. Avoid Dynamic Parameters: Webflow allows you to create clean URLs rather than using dynamically generated ones with complex query strings, which are harder for search engines to index.
6. Ensure Consistency: Maintain consistency in the way you format your URLs across your website. This includes using either all lowercase letters for uniformity.
7. Redirects for Changed URLs: If you change the URL of an existing page, set up a 301 redirect from the old URL to the new one within Webflow to preserve SEO value and avoid broken links.
8. Edit URL Slugs in Webflow: In Webflow, you can edit the page URL slug directly. When you’re in the page settings, ensure that you set a custom slug that follows the guidelines above.
9. Exclude Unnecessary Words: Remove words that don't add value or context to the URL.
10. Use HTTPS:

• Ensure your site uses HTTPS, as it’s not only better for security but also preferred by search engines.

By following these steps, you can create SEO-friendly URLs in Webflow that improve both search engine visibility and user navigation.