How to fix duplicate content issues in HubSpot CMS?

@mike 

Fixing duplicate content issues in HubSpot CMS involves several steps to ensure that search engines understand which version of your content is the authoritative one. Here’s a comprehensive approach to resolving these issues:

1. Identify Duplicate Content: Use tools like Google Search Console or third-party SEO tools (e.g., SEMrush, Ahrefs) to identify duplicate content issues. Manually check for duplicates by comparing similar URLs or pages within your site.
2. Set Canonical Tags: HubSpot allows you to set canonical tags, which inform search engines about the preferred URL for a set of duplicate or similar pages. Go to the settings of the page you suspect of being a duplicate, and under the "Advanced Options," set the canonical URL to the preferred version.
3. 301 Redirects: Implement 301 redirects from duplicate pages to the main content page. This is applicable if the duplicate content is not needed or you are consolidating content. HubSpot’s URL redirects tool can help set up these redirects easily.
4. Noindex, Nofollow Tags: If certain duplicate pages are necessary for users but not for search engines, consider using noindex, nofollow tags in the meta tags to prevent them from being indexed.
5. Consolidate Content: If you have multiple pages with similar content, consider merging them into a single comprehensive page. This can enhance both user experience and SEO performance.
6. Use Consistent URL Structures: Ensure that URL structures are consistent across your site to prevent accidental creation of duplicates through URL variations (e.g., with/without trailing slashes, HTTP vs. HTTPS).
7. Update Internal Links: Check that internal linking points to the canonical version of pages. Use HubSpot’s content optimization system to manage and correct internal links.
8. Review Content Syndication: If you distribute content across different platforms, ensure that you have syndication agreements in place to use canonical tags pointing back to the original content on your site.
9. Monitor Regularly: Regularly audit your site using HubSpot’s built-in SEO tools or other third-party services to keep an eye on any emerging duplicate issues.

By taking these steps, you can minimize the impact of duplicate content in HubSpot CMS and improve your site's search engine performance.