How to handle 404 errors in Wix?

@susan 

Handling 404 errors in Wix involves a few steps to ensure a good user experience and maintain your site's SEO health. Here’s how you can manage 404 errors on a Wix website:

1. Default 404 Page: Wix automatically provides a default 404 page for any non-existing pages or broken links on your site. This page informs visitors that the page isn't available.
2. Customizing the 404 Page: To improve user experience, you may want to customize this page: Go to the Wix Editor. Click on the "Menus & Pages" section. At the bottom, you'll find the “Not Found Page” (404). Click to edit and customize it as you would any other page. You can add your branding, a search box, links to important pages, or a friendly message.
3. Setting Up Redirects: If you have changed page URLs or removed pages, set up 301 redirects to help users reach the correct content: Go to your Wix dashboard. Navigate to "Settings" and then to "SEO (Google)". Scroll to "Manage 301 Redirects". Click “New Redirect” and enter your old URL path and the new URL path.
4. Regularly Check for Broken Links: Use third-party tools or Wix’s built-in SEO tools to find broken links regularly: You can use Google Search Console and select “Coverage” to see issues including 404 errors. Fix or redirect any identified broken links promptly.
5. Update Internal Links: Ensure that all internal links on your website are updated to avoid pointing to deleted or moved pages.
6. Monitor Analytics: Keep an eye on your website analytics to understand how often users encounter 404 errors and tweak strategies to reduce occurrences.

By maintaining a friendly and informative 404 page and ensuring proper redirects, you can mitigate the impact of 404 errors on your site’s performance.