How to handle duplicate content in PrestaShop?

@aniyah 

Handling duplicate content in PrestaShop is important for maintaining SEO performance and ensuring a smooth user experience. Duplicate content can confuse search engines and lead to lower search rankings. Here are some strategies to manage and reduce duplicate content in PrestaShop:

1. Canonical Tags: Use canonical tags to indicate the preferred version of a page to search engines. PrestaShop allows you to set canonical URLs for products, categories, and CMS pages. Make sure that every page points to itself or its intended canonical version.
2. 301 Redirects: Implement 301 redirects for duplicate pages to point them to the original or preferred page. This is useful if you have duplicate content due to old URLs or structural changes.
3. URL Structure: Ensure that your URL structure is clean and consistent. Avoid variations that lead to the same content (e.g., with or without "www", HTTP vs. HTTPS, trailing slashes).
4. Meta Tags: Use meta robots tags to control the indexing of duplicate pages. You can set specific pages to "noindex, follow" to prevent them from appearing in search results.
5. Faceted Navigation: Faceted navigation can lead to duplicate content. Consider using canonical tags to point filtered pages back to the main category page.
6. Product Variants: If you have multiple product variants (e.g., different colors or sizes) with separate pages, consider using canonical URLs to point to a main product page or manage variants via attributes on a single product page.
7. Sitemap: Ensure your XML sitemap only includes canonical URLs. This helps search engines index the preferred versions of your pages.
8. Content Management: Regularly review your content to identify and consolidate similar or duplicate information. Unique, high-quality content should always be prioritized.
9. Module and Theme Considerations: Some modules or themes might generate duplicate content unintentionally. Review and modify these add-ons to minimize duplicates if necessary.
10. Pagination: Use rel="next" and rel="prev" links to indicate paginated content. Proper handling of pagination helps search engines understand content sequences.
11. Google Search Console: Utilize Google Search Console to identify and address duplicate content issues by reviewing the “HTML Improvements” and “Index Coverage” reports.

By implementing these strategies, you can effectively manage and reduce duplicate content issues in PrestaShop, improving your site’s SEO and user experience.