How to improve page load speed in HubSpot?

@harrison.goodwin 

Improving page load speed in HubSpot involves a combination of optimizations on the design, content, and technical aspects of your website. Here are several strategies to enhance the page load speed:

1. Optimize Images: Compress images to reduce their file size without losing quality. Use tools like TinyPNG or JPEGmini. Use the appropriate image file formats, like WebP or SVG for vector images. Leverage HubSpot’s image optimization settings that automatically serve images in the size best suited for a visitor’s device.
2. Use a Content Delivery Network (CDN): HubSpot automatically serves your website through a CDN. Ensure this is enabled to serve content faster by distributing it across various data centers globally.
3. Limit the Use of Custom Fonts: Use standard web fonts (also known as system fonts) which are default on most systems. If you must use custom fonts, limit the number of weights and styles to minimize file downloads.
4. Minimize JavaScript and CSS: Remove unused CSS and JavaScript. Minify CSS, JavaScript, and HTML files to reduce their size. Utilize HubSpot’s built-in tools to minify CSS and JS files through the settings.
5. Lazy Load Images and Videos: Implement lazy loading for images and videos so that they only load when in the viewport. This reduces initial page load time and conserves bandwidth.
6. Reduce Redirects: Limit the use of redirects on your website, as they increase page load time by requiring additional HTTP requests.
7. Leverage Browser Caching: Use caching to store static files on visitors’ devices, reducing server requests and speeding up load times for repeat visitors.
8. Optimize HubSpot Modules and Templates: Review and optimize the code in your custom modules and templates. Avoid unnecessary logic and nested dependencies that could slow down load time.
9. Asynchronous Loading of Scripts: Load JavaScript files asynchronously or defer their loading until after the main content has been loaded to improve performance.
10. Evaluate Third-Party Scripts: Limit the use of third-party scripts, as they can often slow down page load times. Assess the necessity of each script and remove any that are not essential.
11. Use HubSpot’s Built-In Optimization Tools: Utilize HubSpot’s Performance tool, which can provide insights and recommendations on improving your page speed.

Implementing these strategies will help significantly in improving your HubSpot page load times, enhancing user experience, and potentially boosting SEO performance. Regularly monitoring and optimizing the site is crucial to maintaining performance as you make updates or changes.