How to improve Webflow site speed for SEO?

@bertha 

Improving the speed of your Webflow site is crucial, not only for better user experience but also for search engine optimization (SEO). Here are some strategies to enhance your Webflow site's speed:

1. Optimize Images: Use proper image formats like JPEG for photographs and PNG for graphics with transparency. Compress images using tools like TinyPNG or Squoosh before uploading. Use Webflow’s image optimization settings to enable responsive images.
2. Lazy Loading: Enable lazy loading for images and videos to load them only when they come into the viewport, reducing the initial page load time.
3. Minimize Use of Custom Code: Limit the use of custom code, CSS, and JavaScript as much as possible to reduce rendering time. Use lightweight scripts or libraries if necessary.
4. Reduce the Number of Fonts: Limit the number of web fonts used and choose performance-optimized options like system fonts. Only include font styles and weights that are necessary.
5. Enable SSL: Ensure that your website is served over HTTPS by enabling SSL in Webflow’s project settings, which can also help with SEO.
6. Clean up Redirects: Limit the use of 301 and 302 redirects as they slow down the rendering process. Do a thorough audit to minimize unnecessary redirects.
7. Use a Fast Hosting Provider: Webflow offers fast hosting, but make sure that your site isn't heavy with excessive assets that can negate these benefits.
8. Reduce Third-party Scripts: Minimize the use of external scripts, as they add to the total loading time of the page. Only use necessary third-party integrations.
9. Minify CSS and JavaScript: Webflow automatically minifies CSS and JavaScript, but ensure it's enabled in the Project Settings under Hosting > Advanced Publishing Options.
10. Web Caching: Leverage Webflow’s hosting that uses a content delivery network (CDN) to cache assets globally, ensuring quick load times for users around the world.
11. Optimize Navigation and Structure: Keep the site structure simple and efficient to reduce load times and help search engines crawl your site easily.
12. Conduct Regular Audits: Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to regularly audit your site performance and act on any recommended improvements.
13. Reduce Page Size: Avoid heavy multimedia content or large sections. Ensure that each page delivers necessary information with optimal asset size.

By keeping your Webflow site lightweight and optimized, you can significantly improve your site speed, which is beneficial for SEO and ensures a better experience for your users.