How to increase the number of Google reviews for better SEO?

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by mabelle , in category: Local SEO , a year ago

How to increase the number of Google reviews for better SEO?

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1 answer

by cameron_walter , 7 months ago

@mabelle 

There are several strategies you can utilize to increase the number of Google reviews for better SEO:

  1. Ask for reviews: Simply asking your customers to leave a review can be an effective way to get more reviews. You can do this through various channels such as email, social media, or even in-person requests.
  2. Provide excellent service: By consistently offering great service and products to your customers, you increase the chances of them leaving positive reviews. High-quality experiences often lead to satisfied customers who are more willing to write reviews.
  3. Make it easy to leave reviews: Provide clear instructions on how to leave a review on your Google My Business (GMB) profile. Include direct links or step-by-step instructions in your communications to make the process hassle-free.
  4. Use signage and promotional materials: Display signs or stickers at your physical location or include messaging on your packaging, receipts, or invoices encouraging customers to leave a review.
  5. Offer incentives: Consider offering small incentives, like discounts or special offers, to customers who leave a review. However, be cautious and ensure that these incentives comply with Google's guidelines to avoid any penalties.
  6. Utilize email marketing: Incorporate review requests into your email marketing campaigns. After a purchase or interaction, send a follow-up email thanking the customer and kindly asking for a review.
  7. Respond to existing reviews: Show your existing customers that you value their feedback by responding to their reviews, whether positive or negative. Engaging with reviews increases customer trust and encourages others to leave reviews as well.
  8. Incorporate review requests on your website: Add prominent calls-to-action on your website encouraging visitors to leave reviews. This can be done through banners, pop-ups, or dedicated review pages.
  9. Leverage social media: Utilize your social media platforms to ask for reviews. You can directly ask for reviews in posts or share positive reviews to encourage others to do the same.


Remember, the quality and authenticity of reviews are crucial as well. Focus on providing excellent experiences, encouraging honest feedback, and engaging with your customers, which will ultimately lead to a higher number of positive Google reviews and better SEO.