How to optimize ExpressionEngine for mobile SEO?

@rusty.rosenbaum 

Optimizing ExpressionEngine for mobile SEO involves several key steps to ensure that your website performs well on mobile devices and is visible in search engine results. Here are some strategies to enhance mobile SEO for an ExpressionEngine-powered site:

1. Responsive Design: Ensure your ExpressionEngine site uses a responsive design so that it automatically adjusts to different screen sizes. You can achieve this by employing responsive CSS frameworks like Bootstrap or Foundation.
2. Mobile-Friendly Themes: Choose or develop a mobile-friendly theme for your site. This includes making sure fonts are readable on small screens, touch elements are well-sized, and images are optimized for mobile.
3. Page Speed Optimization: Use tools like Google PageSpeed Insights to analyze and improve page load times. Optimize images, minify CSS and JavaScript files, and leverage browser caching.
4. Server Performance: Consider using a content delivery network (CDN) to reduce server load and improve load times across different geographic locations. Enable Gzip compression to reduce the size of your web pages.
5. Optimize Images: Compress and resize images appropriately for mobile devices to ensure faster load times without sacrificing quality.
6. Clean URLs: Ensure that your URLs are clean and descriptive. Use ExpressionEngine's native URL management tools to create user-friendly URLs.
7. Lazy Loading: Implement lazy loading for images and videos to defer loading of non-essential resources until they are required.
8. Eliminate Render-Blocking Resources: Identify and eliminate render-blocking JavaScript and CSS which can delay page rendering on mobile devices.
9. Schema Markup: Use structured data markup to provide search engines with better context about your content. ExpressionEngine allows for custom fields which you can use to integrate schema markup.
10. Meta Tags and Titles: Ensure that your mobile version contains proper meta tags and titles optimized for mobile devices. Use the same titles and descriptions across both mobile and desktop versions where applicable.
11. Mobile-Only Content Adjustments: Consider mobile-specific content adjustments like simplifying navigation or using mobile-friendly calls to action.
12. Testing: Regularly test your website's performance on mobile devices using tools like Google’s Mobile-Friendly Test, Lighthouse, or open-source alternatives to ensure compliance with mobile SEO best practices.
13. AMP (Accelerated Mobile Pages): Although not mandatory, consider using AMP for your ExpressionEngine site if applicable, especially for blogs or static pages, as it can improve load speeds significantly.
14. Monitor and Analyze: Use tools such as Google Analytics and Search Console to monitor mobile traffic and performance, and adjust your strategies accordingly.

By carefully considering these aspects, you can significantly improve your ExpressionEngine site's mobile SEO, ensuring a better user experience and higher rankings in mobile search results.