How to optimize HubSpot for Core Web Vitals?

@larry_orn 

Optimizing HubSpot for Core Web Vitals involves improving the loading performance, interactivity, and visual stability of your website. Here are some steps you can take to optimize HubSpot for these metrics:

1. Optimize Images and Media: Use WebP format for images, which provides better compression than JPEG or PNG. Compress images and use appropriate dimensions to prevent loading large images unnecessarily. Lazy-load images and videos to improve initial load times.
2. Minimize CSS and JavaScript: Minify CSS and JavaScript files to reduce their sizes. Defer non-essential JavaScript and CSS to prioritize content that impacts the initial page load. Use asynchronous loading for scripts where possible.
3. Implement Efficient Caching: Utilize HubSpot’s built-in caching features to reduce server response times. Configure browser caching to store static assets locally on users’ devices.
4. Utilize a Content Delivery Network (CDN): Ensure your HubSpot site is using a CDN to serve static assets from a location closer to the user, reducing latency.
5. Reduce Server Response Times: Use HubSpot’s CMS optimization tools to ensure server scalability and fast response times, especially during high-traffic periods.
6. Optimize Fonts: Choose modern web fonts carefully and load them efficiently. Use font-display: swap to ensure text remains visible during web font loading.
7. Audit Third-Party Services: Evaluate the impact of third-party scripts and applications (like chatbots or analytics tools) and remove or defer those that adversely affect performance.
8. Enhance Visual Stability: Use set dimensions for images, videos, and iframes to avoid layout shifts as they load. Avoid inserting new content above existing content unless absolutely necessary, and use animations judiciously.
9. Use HubSpot’s Performance Tools: Utilize any built-in tools HubSpot offers to monitor and improve site performance. Regularly review HubSpot’s updates on their knowledge base regarding performance optimization features.
10. Monitor and Analyze Performance: Use Lighthouse in Chrome DevTools or other audit tools to regularly check your site’s Core Web Vitals scores. Continuously monitor these scores in the Google Search Console to identify ongoing issues.

By following these practices, you can significantly improve your HubSpot website’s Core Web Vitals performance, ensuring a faster, more reliable, and user-friendly web experience.