Optimizing image alt tags on your website can help improve SEO and accessibility for visually impaired users. Here are some tips to optimize your website's image alt tags:
- Be descriptive: Provide accurate and meaningful descriptions of the image content. Use keywords that are relevant to the image and your website's topic.
- Keep it concise: Alt tags should be relatively short, ideally around 125 characters or less. Avoid using long sentences or excessive text.
- Avoid keyword stuffing: Don't overuse keywords in alt tags. Use them naturally and only if they accurately describe the image.
- Prioritize important images: Focus on optimizing alt tags for the images that are most relevant to your website's content and purpose. These may include product images, infographics, or featured visuals.
- Don't use alt tags for decorative images: Alt tags are meant to provide meaningful information about the image. If an image is purely decorative and doesn't add any value or information, it is recommended to leave the alt tag empty or use "null" or "decorative" to indicate it is not relevant.
- Don't use generic alt tags: Avoid using generic terms like "image" or "photo" as alt tags. Instead, provide specific information about the image, such as its purpose or the objects/people depicted.
- Consider user accessibility: Alt tags are vital for users who rely on screen readers or have images disabled. Ensure alt tags accurately describe the image to provide a helpful context.
- Use natural language: Instead of just listing keywords, try to create alt tags that read naturally and make sense to users. Natural language helps search engines understand the image better.
- Review and update regularly: Regularly review your website's images and alt tags to ensure they remain accurate and relevant. Remove unnecessary alt tags or update them if the image content changes.
Remember, optimizing alt tags is not just for SEO purposes, but also for improving website accessibility. By providing accurate and descriptive alt tags, you can enhance user experience and make your content more inclusive.