How to optimize WordPress site for image SEO?

@priscilla.langworth 

Optimizing your WordPress site for image SEO can help improve your site's visibility in search engine results. Here are some steps you can take to optimize your WordPress site for image SEO:

1. Choose the right file format: For most images, JPEG or PNG formats work best. JPEG is ideal for photos and complex images, while PNG is suitable for simple images with transparent backgrounds.
2. Compress your images: Large image file sizes can slow down your site. Use image compression plugins like Smush or EWWW Image Optimizer to reduce the file size without compromising the image quality.
3. Resize your images: Before uploading images to your site, make sure to resize them to the appropriate dimensions. Avoid uploading oversized images and then scaling them down using HTML or CSS, as this can increase page load time.
4. Use descriptive file names: When saving your images, use descriptive file names that include relevant keywords. For example, instead of "IMG_12345.jpg," use a name like "bluewidget.jpg."
5. Optimize alt tags: Alt tags describe the content of an image to search engines. Use relevant keywords in the alt tags, keeping them concise and accurate. Alt tags also assist visually impaired users who rely on screen readers.
6. Add captions and titles: Add concise and contextually relevant captions and titles to your images. These can provide additional information to users and search engines, improving the overall SEO of your site.
7. Create an image sitemap: Include your images in an image sitemap and submit it to search engines like Google. This helps search engines discover and index your images.
8. Use lazy loading: Implement lazy loading on your site to prioritize loading visible images first. Lazy loading improves page load times by deferring the loading of images that are not immediately visible to users.
9. Enable responsive design: Ensure your WordPress theme is responsive, allowing your images to adapt and display correctly on different devices and screen sizes. Responsive design is crucial for providing a positive user experience.
10. Use social sharing buttons: Including social sharing buttons on your site makes it easier for users to share your images on platforms like Pinterest or Instagram. Increased sharing can lead to more visibility and potential backlinks.

Remember, optimizing your images for SEO not only improves your search engine rankings but also enhances user experience. By following these steps, your WordPress site will be better equipped to attract organic traffic and engage users.