How to optimize your website's content for semantic search?

@annabell_mcdermott 

1. Use natural language: Write your content in a way that sounds more like a conversation than a textbook. AI-powered search engines like Google Assistant, Siri, or Alexa try to understand the user's query as these questions are asked in natural, conversational language.
2. Incorporate LSI keywords: Latent Semantic Indexing (LSI) keywords are related keywords that can help search engines understand the context of the content. For example, If you're writing about 'cruise', other related words may be 'ship', 'ocean', or 'passenger'.
3. Prioritize topical authority: Establishing your topical authority involves building your expertise in a specific subject or industry. Focus on creating high-quality, useful content that answers questions users may have about the topics you cover.
4. Update your content regularly: Stale content is bad for search engines, and users may not feel inclined to read outdated pieces. It’s essential to keep updating your website content with fresh, relevant information.
5. Use structured data markup: Implement structured data markup to help search engines understand the meaning and context of your content better. It enables search engines to learn the essential information about your website or page without the need to crawl and index your site.
6. Optimize for local search: Local search optimisation plays a vital role in semantic search. By creating and optimizing your local business listings on sites like Google My Business, you'll increase your chances of appearing in local search when someone searches for a product or service in their area.
7. Create long-form content: Long-form content attracts high-quality traffic because it provides more in-depth, detailed information while improving your SEO ranking. Moreover, longer pieces with 1,000 words or more indicate to search engines that you have high expertise in that area, including keyword variations, and other relevant topics.