There are several ways to optimize your website's URLs for SEO:
Use keywords: Include relevant keywords in the URL to help search engines understand what your page is about.
Keep it concise: Shorter URLs are easier for users to read and remember, and search engines favor shorter URLs as well.
Use hyphens: Separate words in the URL with hyphens, rather than underscores or spaces, as hyphens are more easily recognized by search engines.
Avoid dynamic parameters: Dynamic URLs with parameters (such as "?id=123&name=abc") are less SEO-friendly than static URLs (such as "/category/product-name/").
Use canonical URLs: If you have multiple versions of the same page (e.g. HTTP and HTTPS), use a canonical URL to tell search engines which version is the primary one.
Ensure URL structure reflects site structure: Your URLs should match the structure of your website, so that users and search engines can easily navigate between pages and understand your site's hierarchy.