How to prevent duplicate content issues in Ghost?

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by dorothea , in category: SEO , 4 days ago

How to prevent duplicate content issues in Ghost?

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1 answer

Member

by bertha , 3 days ago

@dorothea 

To prevent duplicate content issues in Ghost, a popular open-source content management system, you can follow these best practices:

  1. Canonical Tags: Use canonical tags to specify the preferred version of a web page. Ghost automatically handles this for most cases by providing canonical URLs for posts and pages.
  2. Consistent URLs: Make sure you're not mixing different URL formats (e.g., with or without trailing slashes). Ghost ensures consistent URLs, but it's a good practice to be mindful of these settings in any custom developments.
  3. Avoid Indexing Tag and Author Pages: By default, tag and author pages can create duplicate content issues. Consider updating your robots.txt file to disallow indexing of these pages if you don't want search engines to index them.
  4. Content Summarization: If you need to display the same content in multiple places (e.g., on your homepage and an individual post page), use summaries or excerpts instead of full content to reduce duplication.
  5. Noindex for Paginated Pages: If you use pagination for your content, consider using noindex for pages beyond the first to prevent them from being indexed by search engines, unless they provide unique value.
  6. Unique & Quality Content: Focus on creating unique and high-quality content. Encourage guest authors or contributors to provide original content that hasn't been published elsewhere.
  7. 301 Redirects: If you move content to a new URL, set up a 301 redirect from the old URL to the new one to indicate to search engines that the content has moved permanently.
  8. Monitor Duplicate Content: Use tools like Google Search Console or third-party SEO tools to monitor your site for duplicate content issues. Be proactive in addressing any issues that arise.
  9. Avoid Content Scraping: Protect your content from being scraped and republished elsewhere by monitoring for unauthorized reposting of your articles.


By implementing these strategies, you can effectively manage and reduce the risk of duplicate content issues on your Ghost site, enhancing your website's SEO performance.