How to track referral install from android market?

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by stephon , in category: SEO Tools , 4 months ago

How to track referral install from android market?

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1 answer

by creola.ebert , 3 months ago

@stephon 

To track referral installs from the Android market, you can use the built-in Google Play Install Referrer API. This API provides a way to securely retrieve referral information about the installation.


Here are the steps to track referral installs:

  1. Implement the Google Play Install Referrer Library: Add the Google Play Install Referrer Library to your app's build.gradle file. This library will help you access the install referrer information.
  2. Initialize the Install Referrer Client: In your app's code, create an instance of the InstallReferrerClient using the Play Install Referrer client API.
  3. Connect and retrieve the install referrer information: Connect to the Install Referrer service using the InstallReferrerClient's startConnection() method. Once connected, you can retrieve the install referrer information using the InstallReferrerClient's getInstallReferrer() method.
  4. Process the install referrer data: Extract and process the desired information from the install referrer data. The install referrer data typically includes details such as the referrer URL, campaign name, source, and medium.
  5. Report and track the referral installs: Send the extracted install referrer data to your analytics system or marketing platform for tracking and analysis. This data can help you track the effectiveness of your referral campaigns.


Note: It's important to handle the install referrer data quickly and efficiently, as it's only available for a limited time after the app installation.


By implementing these steps, you can effectively track referral installs from the Android market using the Google Play Install Referrer API.