Ad rotation settings are used to control how your ads are delivered within a PPC (pay-per-click) campaign. There are different ad rotation settings available, but to evenly distribute ads in a PPC campaign, you can use the "Evenly rotate ads indefinitely" setting.
To use this setting, follow these steps:
With this setting enabled, your ads will be delivered in an even rotation, meaning that each ad will have an equal chance of being displayed. This helps to prevent one ad from getting more impressions or clicks than the others, which can skew your campaign data and lead to inaccurate results.
It's important to note that evenly rotating ads indefinitely can result in slower data collection, as each ad will receive fewer impressions than if you were using a different ad rotation setting. However, this trade-off can be worth it if you want to ensure that each ad is given a fair chance to perform.
To further optimize ad distribution, you can also consider the following tips:
By implementing these strategies and settings, you will be able to distribute your ads more evenly and gather valuable data to maximize your PPC campaign's performance.