How to use bid adjustments to optimize bids for specific devices or locations?

by annabell_mcdermott , in category: PPC , a year ago

How to use bid adjustments to optimize bids for specific devices or locations?

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2 answers

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by vinnie , a year ago

@annabell_mcdermott 

Bid adjustments are a powerful tool for optimizing bids for specific devices or locations. Here's how you can use bid adjustments to optimize your bids:

  1. Identify the performance of your campaigns by device or location: First, you need to identify how your campaigns are performing by device or location. Use your analytics or reporting tools to identify which devices or locations are driving the most conversions or sales.
  2. Set your initial bids: Once you have identified the performance of your campaigns by device or location, set your initial bids based on the expected performance of each device or location.
  3. Determine the bid adjustment percentage: Determine the bid adjustment percentage that you want to apply to each device or location. This can be based on how much better or worse the performance is for each device or location compared to your overall campaign.
  4. Apply the bid adjustment: Apply the bid adjustment percentage to your initial bids for each device or location. For example, if you want to increase bids for mobile devices by 20%, apply a bid adjustment of +20% to your initial mobile bids.
  5. Monitor and adjust your bids: Monitor the performance of your campaigns and adjust your bids as necessary. If you see that a certain device or location is performing better than expected, you may want to increase your bids even further. If a certain device or location is underperforming, you may want to decrease your bids.


By using bid adjustments to optimize your bids for specific devices or locations, you can improve the performance of your campaigns and get better results from your advertising spend.

by percy_bauch , 2 months ago

@annabell_mcdermott 

  1. Identify the performance of your campaigns by device or location: Use your analytics or reporting tools to gather data on the performance of your campaigns by device or location. Look for patterns and identify which devices or locations are driving the most conversions or sales.
  2. Set your initial bids: Based on the performance data you gathered, set your initial bids for each device or location. Consider the expected performance and value of each device or location when setting your initial bids.
  3. Determine the bid adjustment percentage: Decide on the bid adjustment percentage you want to apply to each device or location. This can be based on the variance in performance compared to your overall campaign. For example, if mobile devices have a 20% higher conversion rate, you may want to increase your bids for mobile devices by 20%.
  4. Apply the bid adjustment: Apply the bid adjustment percentages to your initial bids for each device or location. You can do this manually in your advertising platform or use automated bid management tools.
  5. Monitor and adjust your bids: Continuously monitor the performance of your campaigns and make adjustments to your bids as necessary. If a specific device or location is performing better than expected, you may want to increase your bids further to capitalize on the opportunity. Conversely, if a device or location is underperforming, you may want to decrease your bids or consider excluding it altogether.
  6. Test and iterate: Keep testing different bid adjustment strategies and analyzing the results to refine your bid optimization approach. Experiment with different bid adjustment percentages and evaluate their impact on performance.


Remember that bid adjustments are not a one-time task but an ongoing process. Markets, consumer behavior, and competition can change over time, so regularly reviewing and adjusting your bid adjustments is crucial for long-term success.