How to use bid adjustments to optimize bids for specific devices or locations?

@annabell_mcdermott 

Bid adjustments are a powerful tool for optimizing bids for specific devices or locations. Here's how you can use bid adjustments to optimize your bids:

1. Identify the performance of your campaigns by device or location: First, you need to identify how your campaigns are performing by device or location. Use your analytics or reporting tools to identify which devices or locations are driving the most conversions or sales.
2. Set your initial bids: Once you have identified the performance of your campaigns by device or location, set your initial bids based on the expected performance of each device or location.
3. Determine the bid adjustment percentage: Determine the bid adjustment percentage that you want to apply to each device or location. This can be based on how much better or worse the performance is for each device or location compared to your overall campaign.
4. Apply the bid adjustment: Apply the bid adjustment percentage to your initial bids for each device or location. For example, if you want to increase bids for mobile devices by 20%, apply a bid adjustment of +20% to your initial mobile bids.
5. Monitor and adjust your bids: Monitor the performance of your campaigns and adjust your bids as necessary. If you see that a certain device or location is performing better than expected, you may want to increase your bids even further. If a certain device or location is underperforming, you may want to decrease your bids.

By using bid adjustments to optimize your bids for specific devices or locations, you can improve the performance of your campaigns and get better results from your advertising spend.