How to use Google reviews to improve website traffic and SEO?

@elmo.conroy 

Using Google reviews effectively can definitely help improve website traffic and SEO. Here are some tips to maximize their impact:

1. Accumulate Genuine Reviews: Encourage your satisfied customers to leave positive reviews on Google. Authentic and positive reviews not only increase your website's credibility but also boost search engine rankings.
2. Optimize Your Google My Business Profile: Ensure you have a complete and accurate Google My Business (GMB) profile with relevant information about your business. This includes your website URL, contact details, location, working hours, and categories.
3. Respond to Reviews: Engage with your customers by promptly responding to their reviews, both positive and negative. This demonstrates your excellent customer service and helps build trust with prospective customers.
4. Utilize Keywords: Encourage customers to use relevant keywords when leaving their reviews. This can help improve your website's SEO.
5. Showcase Reviews on Your Website: Embed Google reviews on your website using Google's review widget. This not only adds credibility but also ensures fresh content from your GMB profile is reflected on your website.
6. Create Review Schema Markup: Implement review schema markup on your website. It helps search engines understand and display your review ratings in search results, leading to increased visibility and click-through rates.
7. Share Positive Reviews on Social Media: Share your positive Google reviews on social media platforms. This helps drive more traffic to your website and encourages others to leave reviews as well.
8. Monitor and Analyze Review Performance: Pay attention to the trends and insights that emerge from your reviews. Identify areas for improvement and use this feedback to enhance your website or business offerings.

By leveraging Google reviews effectively, you can boost your website's visibility, attract more traffic, and improve your overall SEO performance.