To use Google Tag Manager, follow these steps:
- Set up a Google Tag Manager account: Go to the Google Tag Manager website (tagmanager.google.com) and sign in with your Google account. Click on "Create Account" to set up a new account.
- Create a Container: After signing in, click on the "Create Container" button. A container represents a collection of tags, triggers, and variables for a specific website.
- Add the Container code to your website: Google Tag Manager provides you with a code snippet. Copy this code snippet and paste it into the head section of your website's HTML code, just above the closing tag. Save and publish your changes.
- Set up tags: Tags are snippets of code that collect data from your website. Examples include Google Analytics tracking code, Facebook Pixel code, or LinkedIn Insight Tag code. To set up a tag, go to your Google Tag Manager account, select your container, and click on "Tags." Click on the "New" button to create a new tag. Fill in the necessary details, including choosing the type of tag and entering the appropriate code. Save your tag configuration.
- Set up triggers: Triggers determine when and where your tags are fired on your website. Triggers define the conditions that must be met for tags to be activated. To set up a trigger, go to your Google Tag Manager account, select your container, and click on "Triggers." Click on the "New" button to create a new trigger. Choose the appropriate trigger type and configure the trigger conditions as required. Save your trigger configuration.
- Publish changes: Once you have set up your tags and triggers, go to your Google Tag Manager account, select your container, and click on "Submit" at the top right corner. Review the changes made, add a version name or description if needed, and click on "Publish." The changes made through Google Tag Manager will now be live on your website.
- Test and debug: It is important to test and debug your implementation to ensure everything is working as expected. You can use the Google Tag Assistant browser extension or the Google Analytics Real-Time reports to verify that data is being collected correctly.
Remember to regularly review and maintain your Google Tag Manager setup as your website evolves, and periodically update your tags, triggers, and variables as needed.