How to use Instagram guides for local SEO?

@jacey.lubowitz 

Using Instagram Guides for local SEO can help boost your visibility and connect with a local audience. Here are some steps to incorporate Instagram Guides into your local SEO strategy:

1. Understand the Function of Instagram Guides: Familiarize yourself with the concept and purpose of Instagram Guides. Instagram Guides are curated collections of posts that focus on a specific theme or topic. They allow you to organize and present content in a more structured way.
2. Identify Local Topics: Determine the local topics or themes that align with your business. For example, if you run a restaurant, you can create a guide featuring local food highlights, popular dishes, or must-try restaurants in your area. Make sure to select topics that are relevant to your target audience.
3. Create and Curate Content: Use your existing content or create new posts specifically for your Instagram Guides. Choose high-quality photos or videos that showcase local attractions, landmarks, events, or products. Include engaging captions and descriptions that provide useful information for locals and visitors alike.
4. Optimize Descriptions with Keywords: Incorporate relevant keywords and local terms into the descriptions of your Instagram Guides. This can help improve your visibility in local search results. For instance, if you're creating a guide about the best hiking trails in your city, include keywords like "hiking trails in [city name]" or "[city name] hiking destinations".
5. Collaborate with Local Influencers: Reach out to local influencers or complementary businesses and ask if they would like to contribute to your Instagram Guides. By partnering with influencers or businesses that share a similar target audience, you can increase the reach and credibility of your Guides.
6. Promote Your Guides: Share your Instagram Guides on your Instagram feed and stories to promote them to your followers. Additionally, consider cross-promoting with local businesses, tourism boards, or relevant local community pages to expand your reach.
7. Engage with Your Audience: Encourage your followers and local users to engage with your Guides by leaving comments, sharing their experiences, or suggesting their own recommendations. Respond to their comments and build relationships with your audience to enhance your local SEO presence on Instagram.

Overall, leveraging Instagram Guides for local SEO involves creating relevant and engaging content, optimizing it with local keywords, collaborating with local influencers, and actively promoting and engaging with your audience. By doing so, you can enhance your local visibility, attract local followers, and ultimately drive more traffic to your business.