- Implement server-side redirects: Use the .htaccess file to set up proper redirects for SEO purposes. For example, you can redirect non-www URLs to www URLs or redirect outdated URLs to new URLs for better user experience and to avoid broken links.
- Leverage browser caching: Utilize the .htaccess file to enable browser caching, which stores certain elements of your website on a user's device to reduce load times. Faster load times positively impact SEO by improving user experience and reducing bounce rates.
- URL rewriting: Use the .htaccess file to rewrite URLs in a search engine-friendly format. For example, convert dynamic URLs with parameters into static URLs with keywords for better indexing and ranking.
- Enable gzip compression: Compress your website's files to reduce their size and improve load times. Use the .htaccess file to enable gzip compression, making your site faster and more attractive to search engines.
- Handle duplicate content: Duplicate content can negatively impact SEO. Use the .htaccess file to set up 301 redirects or canonical tags, indicating the preferred version of the content to search engines and avoiding penalties.
Besides these steps, ensure you follow general SEO best practices such as optimizing meta tags, creating quality and unique content, improving website speed, and building high-quality backlinks to further enhance your website's SEO performance.