@drew Negative keywords in SEO are terms that you add to your keyword list to prevent your website or ad from appearing in searches that include those terms. For example, if you sell running shoes, you might add "free" as a negative keyword to exclude free running shoe offers from appearing in your search results.
In search engine optimization (SEO), negative keywords are terms that you can specify in your pay-per-click (PPC) campaigns to exclude certain search queries from triggering your ads. For example, if you're selling red sneakers and you want to exclude searches for blue sneakers, you could use the negative keyword "blue" to prevent your ad from showing up when someone searches for "blue sneakers."
Negative keywords are useful for a few reasons:
To use negative keywords, you'll need to add them to your PPC campaign settings. You can do this by logging into your account, selecting the campaign that you want to modify, and then adding the negative keywords to the "Negative keywords" field. You can add multiple negative keywords by separating them with a comma.