What are techniques used for SEO?

@michele There are two broad categories of SEO techniques:

1. In page
2. Off Page

In page SEO means content and page element to be optimized for good rank and reachability. Off-page SEO is to promote your sites on different platforms and submit artificially in directories.

@michele 

Here are some commonly used techniques for both in-page and off-page SEO:

In-page SEO techniques:

1. Keyword research: Identify relevant keywords that your target audience is searching for.
2. Content optimization: Optimize your website's content including title tags, meta descriptions, headings, and body text to incorporate your target keywords.
3. URL structure: Use SEO-friendly URLs that include relevant keywords.
4. Internal linking: Create internal links between different pages of your website to improve navigation and distribute link authority throughout your site.
5. Image optimization: Optimize images by compressing them, adding descriptive alt text, and using relevant filenames.
6. Mobile optimization: Ensure your website is mobile-friendly and provides a great user experience across different devices.
7. Page loading speed: Optimize your website's loading speed to improve user experience and search engine rankings.
8. User experience: Focus on providing a user-friendly and engaging experience on your website by improving navigation, readability, and overall design.

Off-page SEO techniques:

1. Link building: Generate high-quality backlinks to your website from other authoritative and relevant websites.
2. Social media marketing: Use social media platforms to promote and share your content, engage with your audience, and build brand awareness.
3. Guest blogging: Contribute high-quality guest posts on relevant blogs or websites with a link back to your site.
4. Influencer marketing: Collaborate with influencers or industry experts to promote your brand and gain exposure.
5. Online directories: Submit your website to relevant online directories to increase visibility and improve local SEO.
6. Social bookmarking: Submit your content to social bookmarking sites to generate traffic and backlinks.
7. Forum participation: Engage in relevant online forums and communities to build relationships, share knowledge, and gain backlinks.
8. Online PR and content promotion: Distribute press releases and promote your content on various online platforms to increase visibility and attract backlinks.

It's important to note that SEO is an evolving field, and techniques can change over time as search engine algorithms and ranking factors evolve. It's crucial to stay updated with the latest SEO best practices and industry trends.