What are the best practices for optimizing meta tags in Magento?

@jacey.lubowitz 

1. Use Unique Meta Tags: Each page on your website should have unique meta tags to differentiate it from other pages. Use unique titles and descriptions that accurately describe the content on each page.
2. Keep Meta Tags Short: Google displays the first 50-60 characters of your meta title and 155-160 characters of your meta description. Make sure your meta tags are concise and to-the-point.
3. Use Relevant Keywords: Include relevant keywords in your meta tags that accurately describe the content on your page. This will help Google understand what your page is about and improve your visibility in search results.
4. Avoid Duplicate Content: Duplicate meta tags can hurt your SEO efforts. Use tools like Screaming Frog and Google Search Console to identify duplicate meta tags and make sure each page on your site has unique meta tags.
5. Include Brand Name: Add your brand name to your meta tags to help build brand recognition. Including your brand name in your meta title can also improve click-through rates in search results.
6. Monitor Performance: Track the performance of your meta tags using Google Analytics and adjust your strategy accordingly. Analyze metrics like click-through rate and conversion rate to identify areas for improvement.
7. Use Structured Data: Including structured data in your meta tags can help Google understand the content on your pages better. Use tools like Google's Structured Data Testing Tool to ensure your structured data is properly incorporated.
8. Use Canonical URLs: Use the canonical tag to avoid duplicate content issues and consolidate link equity. Make sure your canonical URLs are consistent with your meta tags and accurately reflect the content on your page.