What is a meta robot tag, and how does it affect SEO?

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by zion , in category: SEO , 4 months ago

What is a meta robot tag, and how does it affect SEO?

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1 answer

by larry_orn , 4 months ago

@zion 

A meta robot tag is an HTML attribute that provides instructions to search engine crawlers or robots on how to index and handle a web page. It is placed in the head section of a webpage's HTML code. The meta robot tag can have various directives, but some common ones include:

  1. "index": This directive allows search engines to index the page so that it appears in search results.
  2. "noindex": This directive instructs search engines not to index the page, preventing it from appearing in search results.
  3. "follow": This directive tells search engines to follow and crawl links on the page.
  4. "nofollow": This directive instructs search engines not to follow or crawl links on the page.
  5. "noarchive": This directive prevents search engines from creating cached copies of the page.
  6. "nosnippet": This directive instructs search engines not to display a snippet or description of the page in search results.


The meta robot tag plays a crucial role in search engine optimization (SEO) as it helps control how search engines handle and index web pages. By using appropriate directives, website owners can control which pages should be indexed and which should be excluded from search results. This can be useful in cases where certain pages are not relevant for search results or if they contain duplicate or low-quality content. Additionally, the meta robot tag can affect how search engine crawlers follow or ignore links on a page, which could impact the page's visibility and ranking in search results.