What is a soft 404 error in SEO?

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by terrence , in category: SEO , 4 months ago

What is a soft 404 error in SEO?

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1 answer

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by dudley , 4 months ago

@terrence 

A soft 404 error in SEO occurs when a webpage is returned with a "200 OK" status code, even though it should ideally return a "404 Not Found" status code. This typically happens when a webpage is no longer available, but the server still returns a valid page instead of the proper error message. Soft 404 errors can negatively impact SEO as search engines may continue to index non-existent pages, leading to poor user experience and potential loss in rankings.