What is BAT (Basic Attention Token)?
1 answer
@jamison
BAT (Basic Attention Token) is a cryptocurrency that operates on the Ethereum blockchain platform, and it was developed by the creator of JavaScript language and co-founder of Mozilla Firefox, Brendan Eich. BAT aims to revolutionize digital advertising by creating a new revenue model for publishers, advertisers, and users.
BAT is designed to reward users who engage with advertisements online by offering them a token that can be used to access premium content or services. The token can be used to purchase goods and services through Brave browser’s integrated payment system.
The BAT ecosystem uses a decentralized model that ensures transparency and greater accuracy in ad measurement. By enabling users to control their own data and privacy, BAT aims to create a more fair and efficient advertising industry that provides value for both users and advertisers.