Cloaking is a search engine optimization (SEO) technique in which the content or information presented to the search engine spider is different from that presented to the user's browser. This is done to deceive the search engine and improve the website's ranking, which violates the search engine's terms of service and can result in the site being penalized or banned.
Cloaking is a technique used by some websites to present different content or URLs to users than what they actually see and interact with. This technique is often used in search engine optimization (SEO) to try and trick search engines into ranking a page higher for certain keywords or phrases. In essence, the website is "cloaking" its true intent and content from the search engine, hence the name.
Cloaking is generally considered to be a violation of search engines' terms of service and can result in the website being penalized or banned from the search engine's index. It's important for website owners to follow best practices for SEO and avoid engaging in cloaking or other unethical techniques.