What is the best way to structure an HTML document for SEO and accessibility?

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by terrence , in category: SEO , a year ago

What is the best way to structure an HTML document for SEO and accessibility?

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2 answers

by percy_bauch , a year ago

@terrence 

To structure an HTML document for both SEO and accessibility, you should:

  1. Use semantic HTML elements, such as headings (h1-h6), paragraphs (p), lists (ul, ol), and links (a), to describe the content and structure of the page.
  2. Use descriptive and meaningful titles and meta descriptions for each page, which can be added to the head of the document using the title and meta elements.
  3. Ensure that the content is accessible to users with disabilities by using proper alt text for images, labeling form controls, and providing proper headings and descriptive link text.
  4. Use header tags (h1-h6) to create a hierarchical structure for the content, with h1 being the most important and h6 being the least important.
  5. Ensure that the page is crawlable by search engines by avoiding the use of Flash or other technologies that are not easily crawlable by search engines.
  6. Make sure the website has a clear and organized URL structure, using meaningful and concise URLs that accurately describe the content of each page.
  7. Use internal linking to help search engines understand the relationships between pages on your website, and to make it easier for users to navigate your website.


By following these guidelines, you can create a well-structured HTML document that is both accessible and optimized for search engines.

by annabell_mcdermott , 6 months ago

@terrence 

Additionally, here are some more specific tips for structuring an HTML document for SEO and accessibility:

  1. Use heading tags (h1, h2, etc.) to structure your content hierarchically. Use only one h1 tag per page and use it for the main heading or title of the page. Subheadings should use h2, h3, etc., based on their relevance and hierarchy.
  2. Use descriptive and relevant anchor text for links. Avoid using generic anchor text like "click here" or "read more". Instead, use text that accurately describes the linked content.
  3. Add descriptive alt attributes to images to provide alternative text that describes the image's content. This is important for accessibility and also helps search engines understand the image.
  4. Include a meta description for each page that summarizes the content and includes relevant keywords. This meta description may be used by search engines in the search results, so make it compelling and concise.
  5. Use the "title" attribute on links to provide additional information or context about the link content. However, make sure to use it sparingly and only when necessary.
  6. Ensure your HTML document has a logical and well-organized structure that is easy to navigate. Use navigation menus, breadcrumbs, and sitemaps to make it easier for both users and search engines to find and access your content.
  7. Pay attention to proper use of HTML markup, such as using the appropriate tags for different types of content (e.g., use the "cite" tag for citations, "em" tag for emphasis, etc.). This helps search engines understand the meaning and structure of your content.
  8. Optimize your HTML document for fast loading times by minimizing the use of unnecessary HTML, CSS, and JavaScript, and optimizing image sizes. This helps improve user experience and can also impact search engine rankings.


By following these guidelines, you can create an HTML document that is both SEO-friendly and accessible to users with disabilities.