The correct way to code incoming links for SEO is by using the appropriate HTML tags and attributes. Here are two commonly used methods:
- Anchor Tag (a): To create an incoming link, use the anchor tag () with the href attribute set to the URL of the page you want to link to. For example, Link text. Make sure to include descriptive anchor text that tells users and search engines what the linked page is about.
- Rel Attribute (rel): You can also use the rel attribute in combination with the anchor tag to provide additional information about the link. Some commonly used values for the rel attribute include:
rel="nofollow": This tells search engines to not pass link authority to the linked page, which can be useful for untrusted or paid links.
rel="noopener": When linking to another domain, use this to ensure the linked page cannot access the original page's window object.
rel="noreferrer": Similar to noopener, this attribute prevents the referrer information from being passed to the linked page.
When coding incoming links, it's important to create a natural and logical linking structure within your website. Avoid excessive linking solely for SEO purposes, and focus on providing value to your users by linking to relevant and authoritative sources.