Structured data is important in Magento SEO because it provides search engines with additional information about the content on a website. This information is used by search engines to create rich snippets, which are small summaries of a web page that are displayed in the search results.
Structured data helps search engines to better understand the content of a website, which can improve the relevance of the search results and drive more targeted traffic to the site. It can also improve click-through rates by providing more information about the content of a web page, which can help users to quickly determine whether a particular page is relevant to their search query.
In Magento, structured data can be implemented using Schema.org markup, which is a standardized format for providing structured data to search engines. This markup can be added to product pages, category pages, and other types of content, and can include information such as product name, price, availability, reviews, and more.
Overall, structured data is an important aspect of Magento SEO, as it can help to improve the visibility and relevance of a website in the search results, which can lead to increased traffic and sales.