What is the proper use of canonical tags?
2 answers
@emelie
Canonical tags are HTML elements that indicate the preferred URL for a page when there are multiple pages with similar or duplicate content. They help to prevent problems caused by duplicate content and to establish which page should be indexed by search engines.
The proper use of canonical tags involves adding a rel="canonical" link to the head of the HTML code for each page that has a duplicate or similar version, pointing to the preferred URL for that page. This tells search engines which page is the original and should be considered for indexing and ranking.
It's important to only use canonical tags on duplicate or similar pages and to always self-referencing the canonical URL. Misuse or overuse of canonical tags can lead to confusion for search engines and potentially harm your website's visibility in search results.
@emelie
Canonical tags are HTML tags that indicate to search engines the preferred version of a page to index when multiple similar pages exist. They should be used to prevent duplicate content issues and to consolidate link equity from multiple pages to a single preferred page. To properly use a canonical tag, you should add a rel="canonical" attribute to the <head> section of the non-preferred pages, with the URL of the preferred page as the value. For example: <link rel="canonical" href="https://www.example.com/preferred-page">. This tells search engines that the preferred page is the one that should be considered for indexing and ranking.