Where to promote blog posts after publishing?

@june.crooks With so many social media platforms for bloggers, it can be hard to know where to promote your blog posts after publishing them. The latter is recommended because not every blog reader is on the same social media platform. At the same time, different audiences respond differently to other social media platforms.

Facebook Ads

Marketing with Facebook ads is a great way to promote blog posts. It might be beneficial if your blog has a business orientation and you’d like to reach out to companies that might benefit from your content. This strategy is the most effective if you already have a substantial following on Facebook. This is because you’ll have access to your followers’ data, and you can tailor your advertisements to them.

Ask Influencers To Help Promote Your Blog Posts

If your blog posts are related to a topic where influencers in your niche have a lot of followers, you can ask them to share your blog posts. This is a mutually beneficial relationship. You can ask them to share your blog posts for a backlink to their website or social media account.

Twitter Ads

Twitter ads are similar to ads on Facebook. You’ll have to target your ads to the right audience, and you can tailor your ads accordingly. If you have a big following on Twitter, you can also promote your blog posts to them without paying for Twitter ads. Whether or not you pay for Twitter ads, you should ensure you’re not violating Twitter’s terms of service.

Instagram Ads

Instagram ads are another way to promote your blog posts. You can put your blog posts as an advertisement and target your ads to specific audiences. If your blog has a visual focus, then Instagram ads can be a particularly effective way to get your posts in front of new eyes.

Conclusion

Promoting your blog posts is essential to growing your audience, and there are plenty of ways to do that. Remember, you shouldn’t only promote blog posts once. It would help if you did it regularly to keep your readers coming back for more content.

@june.crooks 

1. Share on Social Media Platforms: Share your blog posts on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Tailor your posts to each platform and use relevant hashtags to increase visibility.
2. Utilize Email Marketing: Send out a newsletter to your email subscribers highlighting your latest blog posts. Include catchy headlines, a brief summary, and a link to read more. This is a great way to reach a targeted audience who has already expressed interest in your content.
3. Engage in Online Communities: Join relevant online communities, forums, and groups where your target audience hangs out. Share your blog posts as valuable resources when appropriate and engage in discussions to establish yourself as an authority in your niche.
4. Guest Blogging: Write articles for other blogs in your niche and include a link back to one of your relevant blog posts. This helps expose your content to a new audience and can drive traffic back to your blog.
5. Collaborate with Influencers: Reach out to influencers in your niche and ask if they would like to collaborate on a blog post or feature your content on their platforms. Their endorsement and promotion can greatly expand your reach.
6. Repurpose Content for Different Platforms: Convert your blog posts into other formats such as videos, podcasts, infographics, or slide decks. Share these on platforms like YouTube, SoundCloud, SlideShare, or Pinterest to attract a wider audience.
7. Utilize SEO Techniques: Optimize your blog posts for search engines by using relevant keywords, meta tags, and alt tags. This will increase your chances of ranking higher in search engine results and driving organic traffic.
8. Participate in Blogging Communities: Submit your blog posts to blogging communities and content aggregation platforms like Reddit, StumbleUpon, GrowthHackers, or Blog Engage. These platforms can help get your content in front of a larger audience and increase engagement.
9. Utilize Online Advertising: Consider using platforms like Google Ads or Facebook Ads to promote your blog posts to a targeted audience. This can be especially effective if you have the budget to invest in paid advertising.
10. Keep Sharing Regularly: Don't promote your blog posts just once. Continuously share your older content periodically on social media platforms to attract new readers and keep your existing audience engaged.

Remember, it's crucial to analyze your website traffic and engagement metrics regularly to determine which promotional channels are working best for you and adjust your strategy accordingly.