Why is it important to know when keywords are being searched more or less during the year?

@bertha Knowing when keywords are being searched more or less during the year is important because it can help businesses strategize their content marketing in a way that reaches their targeted audience. By monitoring seasonal changes in keyword search volume, businesses can tailor their content to be more relevant and engaging, making sure their efforts are more likely to be seen by potential customers. Additionally, businesses can use their keyword search analysis to adjust their budget and resources in order to take more advantage of times with higher search volumes.