Why is just an id in the url path a bad idea for seo?

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by emelie , in category: SEO , 8 months ago

Why is just an id in the url path a bad idea for seo?

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1 answer

by dejuan.watsica , 8 months ago

@emelie 

Using just an ID in the URL path without any descriptive information can have several negative impacts on SEO:

  1. Poor user experience: URLs with only IDs are not user-friendly and do not give any information about the content of the page. Users may be less likely to click on or remember such URLs, leading to a lower click-through rate.
  2. Lack of keyword relevance: URLs that include relevant keywords can help search engines understand the context and relevance of the content. However, an ID alone does not provide any keyword or topic information, making it difficult for search engines to determine the purpose of the page.
  3. Duplicate content issues: If different pages have similar or the same IDs, search engines can mistakenly interpret them as duplicate content. This can lead to indexing issues and dilution of search rankings.
  4. Limited context for search engines: Descriptive URLs can provide additional context to search engines, allowing them to understand the page's topic and relevance. Without such context, search engines may have a harder time properly indexing and ranking the page.


Overall, using just an ID in the URL path can hinder SEO efforts by providing a poor user experience, lacking keyword relevance, causing duplicate content problems, and limiting the context for search engines.