@naomi_cronin LinkedIn is a great platform for marketing because it is incredibly effective for B2B marketing and lead generation. It's an ideal platform for targeting professionals and decision-makers at different companies, and it has a wide reach, with over 600 million users. You can also use features such as LinkedIn Ads, promoted content, and sponsored InMail, to better target and engage your audience. Finally, it has powerful analytics that help you understand your audience's behavior and optimize your campaigns.