@jaycee_rowe

Additionally, here are a few extra tips for using Facebook Live effectively for business marketing:

Plan for a longer broadcast: Facebook recommends streaming for at least 10 minutes to allow your content to reach more people. Longer broadcasts also give your audience more opportunity to engage.
Use a catchy title and compelling description: Create an enticing title for your live video to grab attention. Write a compelling description that clearly communicates the value your audience will receive by watching.
Schedule your broadcasts: Use Facebook's scheduling feature to notify your audience in advance about upcoming live sessions. This helps build anticipation and makes it easier for people to plan to attend.
Use strong visuals and clear audio: Make sure you have good lighting, stable camera angles, and clear audio to create a professional-quality video. Consider using a tripod or stabilizer to avoid shaky footage.
Engage with viewers in real-time: Acknowledge and respond to comments and questions during the live stream to foster interaction and connection with your audience. This can be done by having a team member dedicated to monitoring and responding to comments.
Cross-promote on other channels: Take advantage of your other marketing channels, such as your website, email newsletter, and other social media platforms, to promote your Facebook Live sessions and drive more viewers to your broadcast.
Repurpose content: After the live session, repurpose the video into smaller clips, highlights, or snippets to use across your social media platforms or in future marketing campaigns. This allows you to extend the reach and life of your content.
Track and measure results: Monitor the performance of your Facebook Live sessions using Facebook Insights and other analytics tools. Pay attention to metrics such as reach, engagement, viewer retention, and conversions to evaluate the success of your broadcasts.

Remember that consistent and valuable content is key to building an audience and driving business results with Facebook Live. Experiment with different types of content, formats, and strategies to find what resonates best with your target audience.

#facebooklive