@drew

Please note that the process described above assumes you already have a working knowledge of Google Tag Manager and Google Optimize. If you are new to these tools, it may be helpful to familiarize yourself with their basic functionalities and terminology before attempting to run experiments.

Here is a more detailed step-by-step guide for running Google Optimize experiments within Google Tag Manager:

Set up Google Optimize: Create a Google Optimize account by visiting the Google Optimize website and following the prompts to sign up. Set up a container within Google Optimize. This container will hold your experiments and variants.
Link Google Optimize to Google Tag Manager: In your Google Tag Manager account, navigate to your container and click on "Admin" in the top navigation. Under the "Container Settings" tab, click on "Enable Integration" next to Google Optimize. Follow the prompts to link your Google Optimize account to your Google Tag Manager container.
Add the Google Optimize tag to your Google Tag Manager container: In your Google Tag Manager container, navigate to the "Tags" tab. Click on "New" to create a new tag. Select the appropriate tag type for Google Optimize. This will usually be the "Google Optimize: Universal Analytics" tag. Configure your tag by providing your Google Optimize Container ID, which you can find in your Google Optimize container settings. Save the tag and submit your changes.
Create a Google Optimize experiment: In your Google Optimize account, go to your container and click on the "Create Experience" button. Follow the prompts to set up your experiment, including choosing a targeting option, creating variants, and specifying experiment objectives. Save your experiment.
Set up a Google Optimize trigger in Google Tag Manager: In your Google Tag Manager container, navigate to the "Triggers" tab. Click on "New" to create a new trigger. Select the appropriate trigger type based on your experiment criteria (e.g., firing on a specific page, when a specific event occurs). Configure your trigger by providing the necessary details (e.g., page URL, event name). Save the trigger.
Create a Google Optimize tag in Google Tag Manager: In your Google Tag Manager container, navigate to the "Tags" tab. Click on "New" to create a new tag. Select the appropriate tag type for Google Optimize. This will usually be the "Google Optimize: Page-Hiding Snippet" tag. Configure your tag by selecting the trigger you previously created. Save the tag and submit your changes.
Test and preview your experiment: In your Google Optimize account, navigate to your experiment and click on the "Preview" button. Follow the prompts to enter preview mode and validate that your experiment is working as expected.
Publish your experiment: In your Google Optimize account, navigate to your experiment and click on the "Start" button. Review the publish settings and click on "Publish" to make your experiment live.
Monitor and analyze your experiment results: In your Google Optimize account, you can track and analyze the performance of your experiment by reviewing the experiment report and metrics. Use these insights to make data-driven decisions and optimize your website.

It's important to note that this is a high-level overview and that specific details and configurations may vary based on your account setup and experiment requirements. Consult the official Google Tag Manager and Google Optimize documentation for more detailed instructions and troubleshooting information.

#googleexperiments