@drew

Running Google Optimize experiments within Google Tag Manager is a multi-step process. Here are the general steps involved:

Create a Google Optimize Account: If you haven't already done so, you will need to create a Google Optimize account. Once you have created your account, you will be able to create your experiment.
Create a Google Optimize Experiment: Once you have created your Google Optimize account, you will need to create your experiment. You can create your experiment by following the instructions on the Google Optimize website.
Link Google Optimize to Google Tag Manager: In order to use Google Optimize with Google Tag Manager, you will need to link the two tools. This can be done by going to your Google Tag Manager account and adding the Google Optimize tag.
Add the Optimize Snippet to Your Site: Once you have linked Google Optimize to Google Tag Manager, you will need to add the Optimize snippet to your site. This can be done by following the instructions on the Google Optimize website.
Create a Tag in Google Tag Manager: Once you have added the Optimize snippet to your site, you will need to create a tag in Google Tag Manager. This tag will allow you to track your experiment.
Create a Trigger in Google Tag Manager: After you have created your tag, you will need to create a trigger. This trigger will tell Google Tag Manager when to fire the tag. You can set the trigger to fire on a specific page or when a specific action is taken on your site.
Test Your Experiment: After you have created your tag and trigger, you can test your experiment. You can do this by going to the Google Optimize website and previewing your experiment.
Publish Your Experiment: Once you have tested your experiment, you can publish it. This will allow your visitors to see the changes you have made to your site.

Note: It's important to note that running Google Optimize experiments within Google Tag Manager requires a Google Optimize license. Additionally, you may need to have certain permissions in Google Tag Manager and Google Optimize to perform these tasks.

#googleexperiments