@genevieve_boehm PPC (pay-per-click) and SEO (search engine optimization) are two different approaches to online marketing that can be used together to help improve the visibility of a website in search engine results. PPC is a type of advertising in which advertisers pay a fee each time one of their ads is clicked. With PPC, advertisers bid on specific keywords or phrases that are relevant to their business and their target audience. When someone uses a search engine and enters one of those keywords or phrases, the advertiser's ad may appear in the search results.SEO, on the other hand, is a process of optimizing a website in order to improve its ranking in search engine results for specific keywords or phrases. This is done through a variety of techniques, such as keyword research and analysis, on-page optimization, and link building. By improving a website's ranking in search engine results, it becomes more visible to users who are looking for information related to the website's content.Together, PPC and SEO can help to increase the visibility and online presence of a website. PPC can help to drive immediate traffic to a website, while SEO can help to improve the website's ranking in search engine results over time. By using both approaches together, a business can effectively target potential customers through search engines and improve their chances of being found online.

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