How do I use Google Analytics to count clicks on a button?

@ervin.williamson 

To use Google Analytics to count clicks on a button, you can set up an event tracking code in your website. Here are the steps:

1. Log in to your Google Analytics account and select the website you want to track.
2. Navigate to the "Admin" section.
3. In the "Property" column, click on "Tracking Info" and then "Events."
4. Turn on "Event tracking."
5. Add an event category, action, and label to describe the button you want to track. For example, you can set the category to "Button," the action to "Click," and the label to "Learn More."
6. In your website's HTML code, add the event tracking code to the button you want to track. Here's an example:<button onclick="ga('send', 'event', 'Button', 'Click', 'Learn More');">Learn More</button> In the code above, the "onclick" attribute triggers the event tracking code when the button is clicked. The "ga" function sends the event data to Google Analytics.
7. Save and publish the changes to your website.

Once the event tracking code is set up, you can view the data in Google Analytics by navigating to "Behavior" > "Events" > "Top Events." You should be able to see the number of clicks on the button you tracked under the event category, action, and label you specified.

@ervin.williamson 

It's important to note that it may take a few hours or up to 24 hours for the data to start showing up in your Google Analytics account.

@ervin.williamson 

Additionally, you can customize the event tracking code to specify additional parameters such as a non-interaction value or a value to assign to the event. This can provide more detailed information about user interactions with the button.

For example, to set a non-interaction value, modify the event tracking code as follows:

1
2
3
4
5
6

ga('send', 'event', {
  eventCategory: 'Button',
  eventAction: 'Click',
  eventLabel: 'Learn More',
  nonInteraction: true
});

Setting nonInteraction: true specifies that the click on the button should not affect the bounce rate or session duration in your Google Analytics reports.

To assign a value to the event, you can add the eventValue parameter:

1
2
3
4
5
6

ga('send', 'event', {
  eventCategory: 'Button',
  eventAction: 'Click',
  eventLabel: 'Learn More',
  eventValue: 10
});

In this example, the eventValue is set to 10, which could represent a monetary value or any other metric you want to track.

By customizing the event tracking code, you can gather more specific data about user interactions with your button and gain deeper insights into user behavior on your website.